|
Panel Size
– 146,216 members
Panelists are double opted in to MFC
Insight's database through
www.51money.com. These panelists are sourced through modules placed on a
network of partner sites, offering them the chance to take surveys online, and
be rewarded for their time.
Invitations to subscribe to 51money.com
are also sent to qualified consumers by Madeforchina (MFC Insight's parent
company), owner of a 6 million person active opt-in consumer database.
Gender breakdown
– Male : 55%
– Female : 45%
In spite of the fact that 60% of Chinese
internet users are male, MFC Insight has managed to compile a panel composed of
men and women in nearly equal proportions. This allows us to obtain equal
gender representation throughout the Chinese Mainland.
Age Breakdown[1]
| Age |
Number |
Percent |
| Under 14 |
162 |
0.11% |
| 14-17 |
1840 |
1.26% |
| 18-21 |
19982 |
13.67% |
| 22-25 |
55068 |
37.66% |
| 26-29 |
34794 |
23.80% |
| 30-34 |
18540 |
12.68% |
| 35-39 |
7946 |
5.43% |
| 40-49 |
5856 |
4.01% |
| 50-59 |
1724 |
1.18% |
| 60+ |
304 |
0.21% |
| TOTAL |
146216 |
100.00% |
[1] To simplify the tables, numbers have
been rounded to the nearest ten
Location Breakdown
| Cities |
Num |
Percent |
| Beijing - 北京 |
15,388 |
10.52% |
| Jiangsu - 江苏 |
12,396 |
8.48% |
| Shandong - 山东 |
10,442 |
7.14% |
| Guangzhou - 广州 |
9,790 |
6.70% |
| Shanghai - 上海 |
9,276 |
6.34% |
| Zhejiang - 浙江 |
8,086 |
5.53% |
| Liaoning - 辽宁 |
7,754 |
5.30% |
| Sichuan - 四川 |
6,736 |
4.61% |
| Fujian - 福建 |
6,148 |
4.20% |
| Hubei - 湖北 |
5,274 |
3.61% |
| Heilongjiang - 黑龙江 |
4,722 |
3.23% |
| Hebei - 河北 |
4,654 |
3.18% |
| Henan - 河南 |
4,564 |
3.12% |
| Hunan - 湖南 |
4,472 |
3.06% |
| Tianjin - 天津 |
3,498 |
2.39% |
| Anhui - 安徽 |
3,478 |
2.38% |
| Shaanxi - 陕西 |
3,182 |
2.18% |
| Shenzhen - 深圳 |
2,908 |
1.99% |
| Chongqing - 重庆 |
2,748 |
1.88% |
| Yunnan - 云南 |
2,210 |
1.51% |
| Tier 3 Cities |
18,490 |
12.65% |
| Total |
146,216 |
100.00% |
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