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， MFC Insight's panelists are screened for various factors,
including age, marital status, income, level of education, and
occupation, allowing us to identify the best-suited candidates
for each survey we conduct. This information is updated on a
continual basis.
， Panelists must double opt in, both signing up and responding
to an email invitation. Thus, each panelist must actively decide
to participate in MFC Insight's online panels.
， MFC Insight's team focuses on building underrepresented groups
of the population. Panelists are located in all of China's major
cities and include an almost equal number of male and female
participants, despite the fact that more than 60% of China's
Internet users are male.
， MFC Insight carefully monitors participation, eliminating
inactive members and limiting the number of responses from each
panelist. This prevents ＾professional￣ survey takers from
influencing our results.
， Each panelist is compensated for his or her participation. Our
panelists comprise our most valuable asset, and our business
depends on maintaining good relationships with them. Our
bias-free rewards encourage continued participation in and
enthusiasm for our online panels.
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