FOR IMMEDIATE RELEASE
"MFC Insight Launches First China Focused Online Automotive Research Panel"
BEIJING, CHINA - June 7, 2005 - MFC Insight, China's premier
internet survey company, today announced the phase-one
completion of the MFC Insight Automotive Panel, a database of
30,000 Mainland Chinese households who either own an automobile,
or are planning to buy one in the near term.
Each household has registered the make, model, and year of the
car they either currently own, or intend to buy in the near
future. This unprecedented depth of profile now enables MFC
Insight to conduct research not just on Chinese car owners as a
whole, but also on specific segments of the car-owning
population.
"This initiative underscores our commitment to allowing
multinationals a swift and cost-effective method of conducting
market research on the Chinese Mainland," said Micah Truman, CEO
of MFC Insight. "With over 2.3 million cars sold in China in
2004, all eyes are on the burgeoning Chinese automotive market.
We believe that the MFC Insight Automotive Panel will allow our
clients swift, accurate market information on a previously
unreachable Chinese consumer segment."
About MFC Insight
MFC Insight, Mainland China's leading online sample company,
utilizes its 100% proprietary online access panel to provide the
market research industry with extensive, reliable consumer data.
Our market familiarity, diversified panel base, and innovative
panel recruitment and quality maintenance procedures allow us to
offer our clients the highest quality data sample available in
China. For more information visit
http://www.mfcinsight.com.
CONTACT: Nathalie Tan
Account Director
Phone: (86-10) 6417-2665 X249
Fax: (86-10) 6415-1086
Email:
nathalie@mfcinsight.com |